We all have seen that
people using the word niche in their business and the marketing. Mostly they
say my niche is designing,mentoring,online business,music,podcasting etc people often said that they had chosen or find out their niche so easily .
Is it is easy to find?
No,its not easy its tricky. some people who have their decided goal or decided mission they will know and they found out their niche easily while others not.
A niche is a focused, targeted area that you serve particularly well.
It is small (and the smaller the better).
It is specific.
It is known to you.
It is one thing.
Niche is the target you work on and it have to be your interest ,talent and then you will have to see that where it has market or not .
People do work on their niche but didn’t get the desired results . This will due to they have passion and they follow but not market . some have market I their field but don’t have talent and some have interest but don’t know how to process it further.
So for your niche you must have this three things i.e passion, talent and market.
Lets understand this by this chart given below.
As you see in these chart the combination of this three will make your niche
So you have to find out combination of this three things and have to follow that field and then definitely you will find success in your field. You have to see your passion and you must have talent in that which means you know how to do and then you have to see if there is market in that or not. This way you will reach to your goal.
Nich in simple terms means that to target one specific needs of audience and do marketing in that selected product and services.
First ,You have to find your passion and interest.
Business is not an easy thing. When you start it you think its like a dream come true but the real game starts from there. You have to struggle and have to face many odds and competition and sometime you also thought about quitting and have feel like you are not good , but this is the main root of growing you don’t have to cut that root because if you stay and struggle it will take you to the top. Stick with it if you are passionate about it .
If you don’t care about the topic, you may not be able to find the drive within to persevere.
Here are a few prompts to help you determine what your interests and passions are:
- How do you like to spend your free time? What do you look forward to doing when you aren’t doing it?
- What magazines do you subscribe to? What topics do you like to learn about most?
- What clubs or organizations do you belong to?
Second your talent ,
It’s also important to think about your skills and past experiences. What talents do you have that people compliment you on a lot?
finding an area that you’re both knowledgeable about and passionate about, is the way to go for identifying your niche.
You have to write about it and then you will find it I m sure. People often get busy in their studies and also involved in the race of the world and they forced themselves to ignore their passion and do what others are doing.
Its not their fault also sometime I think the education system have fault it have to be updated and they have to focus on how and what we are teaching and what results it get? Is it good for the future economy? After all it will play major role in developing country. Wait where I m going
Actually if you are not happy in whatever you are doing or if it is not passionate will it worth? Its all depend on you.
Passsion and talent combination will give rise to new you . so get developed your skills in your interest and create a new you, your talent.
Third the most important is to find out market.
You have to do research on your target market. Having a passion for a particular skill or niche isn’t enough. Why? Because you can’t choose a niche that has too small of a customer base. This is crucial because you want to make sure there’s a need for it, otherwise, it’ll never be a growing business.
One way to start your research is by doing some basic keyword research. Some of you might think this is hard, but it’s pretty easy once you learnhow.
A Google Keyword Planner is a great tool for this , and many toolos are there like keyword research tool etc.
Apart from being a free tool, it allows you to search for both local and global search volumes for certain keywords, related keywords, as well as the competitiveness of those keywords.
You have to be get updated with your niche in the market.
Today at present at having a comepition is not bad.
It may actually be showing you that you’ve found a profitable niche.
You have to analysis you competition nd have to be focused on that get yoursekf updated. You can create a spreadsheet and then search and find.
Then figure out whether there’s still an opportunity to stand out in the crowd. Can you still rank for your keywords? Is there a way to differentiate yourself and create a unique offer?
Here are several signs that you can enter a niche and be successful and it will help you in achieving you target.
- Low-quality content. It’s easy to outrank your competition in a niche where other business owners are not creating high-quality, detailed content that serves the audience.
- Lack of transparency. Many online entrepreneurs have disrupted entire industries by
- creating an authentic and transparent presence in a niche where other sites are faceless and overly corporate.
- Lack of paid competition. If you’ve found a keyword that has relatively high search volume, but little competition and paid advertising, an opportunity definitely exists for you to upset the market.
You can serve more than one niche…but I wouldn’t suggest any more than two.
In order to serve a niche well, you need to spend a lot of time getting in their head. How do they think? What problems do they have? What questions are they asking that you can answer?
You have to be focused i.e you have to be switch off your phone and turn off email notification and put your all attention on your project that you have to complete .
It’s really distracting to be constantly shifting your mental attention to different types of people or businesses.
The thing that would have taken you several hours whilst being continually distracted ends up getting done in twenty minutes. Focus gives you the greatest results.
Just focus on your one decided niche and keep working on it you will definitely find success in that